Ident Decisions

Ident Decisions

During the production of my ident I realised that it is difficult to animate the shape of the paper during the transitions from one form to another, to overcome this I had to simplify the animation and remove some of the transformations and then attempt to re-create them in the editing process. Because of this the final ident differs from the original plans in many ways. I found that some of the other aspects of my ident were not practical and very difficult to replicate in real life. Because of this I used my additional feedback from after the ident was produced to make changes to the plans and to re-produce an improved ident.

I maintained the concept of using paper and stop-motion to produce the animation, however due to the difficulties I experienced in my previous ident I decided to create an ident based on the theme of flip books, this allows the movement of the paper to be simplified making the photography easier, also the themes and concepts of the channel can be more clearly portrayed through the drawings on the paper itself.

Ident Report Feedback

Annotated Logos

Annotated File Format sheets

Improved file format help sheet

File Format help sheet.

JPEG: Joint Photographic Experts Group 

JPEGs are the most common image format used and due to this they have many applications, ranging from the formatting of most digital cameras to images uploaded on the internet. One of the most useful features of a JPEG image is that the compression of the image can be altered therefore the quality of the image can subsequently do so. JPEG's have a lossy compression rate, which means some quality is lost however as you start to edit and zoom into the image artifacts are created. An example of this can be seen on the images below, the image on the right hand side has lost large amounts of data due to compression and therefore has become very pixelated and unclear. This occurs due to the format recognising areas of similar colours and then making whole areas follow the pattern of that colour, creating large pixelated areas of one colour. 

One other benefit of JPEGs is that they can be interlaced, meaning the image can be progressively downloaded if you have a slow connection allowing you to see a preview of the image before it fully loads, however one disadvantage to interlaced JPEGs is that it has a lossy compression rate and the format does not support animation.

PNG: (Portable Network Image)

PNG's were developed to transfer images over the Internet, they can be created with or without an alpha channel (transparent background) and support lossless data compression meaning very little data is lost allowing the image to generally maintain its quality. Below you can see a comparison between the JPEG and PNG formats, as the PNG can undergo lossless compression it is better at displaying high contrast bold lines and solid colours than the JPEG which will produce artefacts which is why the text looks clearer and more defined in the PNG image. However, due to the compression for most high detail photographic images with more colours and details the PNG will produce a much large file with no signifcant change in quality which is why the JPEG is prefered for photography. The concept of the PNG file was first thought of in 1995 as a replacement for the GIF however the format does not support animations. The file format itself was developed in 1996. The format is widely supported and commonly used in images especially online as it allows for very crisp details in text and visual graphics displayed on webpages. 

GIF: (Graphics Interchange Format) 

GIF's were developed in 1987 as a bitmap image format, the format holds up to 256 colours, which in comparison to more modern formats isn’t many however unlike most formats GIF's also support animations which can be seen below with the image of the earth rotating. The main frame of the GIF acts as the thumbnail image, and then the additional frames come in to form the animation, the frame rates can be adjusted however the more frames the larger the size will be. The GIF has a lossless data compression meaning data is not lost and file size is reduced, however due to the limited colours GIF's cannot be used to show high quality images. 

PSD: (Photoshop Document)  

PSD is an image format that is very useful, this is because unlike most formats it can store additional information about the image such as the layers and effects that were used to create the image within Photoshop which is very useful. However, because the extra information is stored within the file the file sized is usually considerably large than the same image being held within an alternative format, meaning that sharing the PSD file across a slower bandwith may take a long time. Also, because Photoshop is widely used, the PSD format can be accessed through other forms of software from Adobe. One disadvantage to the PSD format is that it has a limit on dimensions and also files size, from 30000 pixels to 2GB. However, one solution to this is a larger version of the PSD format, which allows an extended file size, and larger dimensions. Another significant issue with this format is that it is difficult to view unless you have specified software to view the image as most standard programs do not allow the PSD to be viewed.

RAW

RAW image formats are the original files containing data directly from the camera, there is no processing or compression in-between to convert the RAW image into a standard file format such as a JPEG. Because of this the Raw files contain all of the original information and are of a higher quality than other file formats. Raw files can not always be used directly and are sometimes difficult to view due to most camera models producing their own RAW format to hold the image in. However, once the image is accessable an individual has much greater control over the image which is why they are a prefered format for photographers who can then fully adjust the image afterwards. Another disadvantage of the RAW format is that because it stores all of the orginal data from the camera with no compression the file size is considerably larger than most standard file formats such as the JPEG used in photography. In the images below you can see the JPEG image has higher contrast and is also brighter due to the processing that occured in the camera to produce the image. Initially the RAW photo does look worse than the JPEG as it will need to be manually adjusted to create the correct contrast, brightness and colour balance but this gives the photographer greater control over their work.

Exif: (Exchangeable Image File Format)

Exif was developed by the Japan Electronic Industries Development Association in 1998, and is used to store metadata within the original file format. This data can include the date, time and even model of the camera, this is useful as it allows users to be able to access information about an image that is otherwise not available in other formats. 

Tiff: (Tagged Image File Format)

Tiff was developed as a standard format for scanners in the 1980’s, the original version could only handle two set values for each pixel being black or white, but as scanners developed so did the format meaning that today the TIFF format can support black and white, greyscale and a high range of colours with very high detail. The format is widely supported due to it being a successful way to store image data, however one main disadvantage to the format is that there is a file size limit of 4GB which may prevent some necessary larger files from being produced. 

PDF: (Portable document Format)

PDF was developed in the 1990’s as a way of sharing documents between different devices that may use different softwares and operating systems etc. The PDF contains the document, text, fonts, sizes and all additional information needed to display the image. One disadvantage of the PDF especially in the past is that due to the large file size the document did take a long time to download on slow connections and on slower systems the document did take a while to open and render. An advantage is that you can open PDF's in the web browser as well as on different systems and versions of software. 

PCX:(Personal Computer Exchange)

PCX was one of the first file formats to be used as an imaging standard, however it has been overtaken by more advanced formats such as JPEG and PNG. The format can hold a variety in the number of colours ranging from 16 to 16.7 million which also means there is a large variation in the quality. The format also works with a simple lossless compression rate; meaning very little data is lost when compressing the image to maintain a higher quality with reduced file size.

WebP 

WebP is a new file format being developed by Google, it was first announced in 2010 to be a replacement for most image formats such as the JEPG and PNG due to its matching image quality with a significant reduced file size for the image. This is very useful to modern standards as more images are shared on the web, meaning an image with a reduced file size and matching image quality web pages will be able to load much faster and the images can be transferred at a much higher rate even across slower bandwiths. The file supports a lossless compression format and is also being developed to support animation, just like GIF's making it a potential future standard for all images in the future. Below you can see there is negligible difference between the WebP and JPEG images, yet the WebP has a reduced file size which is very beneficial. 

Final Logos

Final Logos

Lock

This is my logo for the station Lock, from the name of the station I decided to give the logo a hardcore rock theme, I did this by using a dark brown colour scheme with lots of contrast and movement within the image. This creates a sense of energy and relates to the rock theme. I also incorporated an image of a lock into the text, this emphasizes the station's name and makes it more distinctive.

The target audience is also portrayed through the logo as the images and overall style of the logo suggests that the station is aimed at a slightly older target audience ranging from late teens to 40 year olds, also as the logo comes across as darker and dirty the logo may be interpreted to be aimed slightly more at a male audience.

I printed out the logo and received some feedback on it from other media students, "the tint and colour scheme works well and the lock and chain images suit the channel well, however the logo is missing the 'OWMusic' logo in the top compared to the others".
To improve this logo I would use some darker bold black shapes to create a jagged edge to the logo similar to a smashed window, I would also reduce the width of the logo and add the 'OWMusic' logo to the top so it fits with the other logos. 

Pulse

This is my logo for the station Pulse, from the name of the station I decided to give this logo a more modern theme, I did this by using a wider variation in vibrant colours as well as keeping a black and white theme to give the logo a cleaner futuristic look. The negative halves of the logo show the contrast within the station, which relates to the different types of music that they will play.

The font and images work well together as they are consistent with the theme of a pulse and the mixture in colour and the feel of the logo would attract a target audience of both males and females from their mid-teens to late-twenties. This is effective as that age bracket are the ones who are most likely to enjoy the genres of music being played by the station.

I printed out the logo and received some feedback. "The colours around the side work well, the split sided skull looks good and works well with the headphones and it clearly represents the channel brand".
To improve this logo I would use a higher resolution image of the skull and also neaten up the bottom half of the image with the coloured flames around the neck to make the logo look more professional. 

VIP

This is my logo for the station VIP, from the name of the station I decided that it was modern yet professional and sophisticated. Because of this I used a dominantly black and white colour scheme and kept the logo relatively simple. Within the logo I used images that related the station to a nightclub, I then added some colourful waves and an RGB split to give the logo some vibrance.

The concept behind this logo was inspired by night-clubs so through the use of energetic images and bright vibrant colours the logo attracts a target audience of around 18-30 which is effective as they are the age of people who would enjoy to go out clubbing and listen to the types of music provided by the station.

I printed out the logo and received some feedback, "looks to a professional standard, the colours work well together along side the font. However, the fire in the background looks odd".
To improve on this logo I would remove the fire as it was suggested in my feedback, I would also reduce the height of the logo to remove the unnecessary empty spaces. 

Comparisons to professional work

After looking at other professional pieces of work such as the family of logos for BBC Radio, I have noticed that the professional logos are much more simplified and bolder than my logos. This makes them much bolder and distinctive and clearer to look at making them more successful. Also, due to their simplicity they only contain around two colours, this gives them a higher contrast and allows them to easily portray a distinctive message about the type of radio station without being over-complicated. 

File Format help sheet

File Format help sheet.

JPEG: Joint Photographic Experts Group 

JPEGs are the most common image format used and are used for many things such as digital cameras and images on the web. They are useful as the compression rate can be altered meaning the quality can also be. JPEG's have a lossy compression rate which means some quality is lost however as you start to edit and zoom into the image artifacts are created (the pixilated areas in the image below where data has been lost in compression). This occurs due to the format recognizing areas of similar colours and then making whole areas follow the pattern of that colour, creating large pixelated areas of one colour. 

One benefit of JPEGs is that they can be interlaced, meaning the image can be progressively downloaded if you have a slow connection allowing you to see a preview of the image before it fully loads, however one disadvantage to interlaced JPEGs is that it has a lossy compression rate and the format does not support animation.

PNG: (Portable Network Image)

PNG's were developed to transfer images over the internet, they can be created with or without an alpha channel (transparent background) and support lossless data compression meaning very little data is lost. The concept of the PNG file was first thought of in 1995 as a replacement for the GIF however the format does not support animations. The file format itself was developed in 1996. The format is widely supported and commonly used in images especially online. 

GIF: ( Graphics Interchange Format) 

GIF's were developed in 1987 as a bitmap image format, the format holds up to 256 colours which in comparison to more modern formats isnt many however unlike most formats GIF's also support animations. The main frame of the GIF acts as the thumbnail image, and then the additional frames come in to form the animation, the frame rates can be adjusted however the more frames the larger the size will be. The GIF has a lossless date compression meaning data is not lost and file size is reduced, however due to the limited colours GIF's cannot be used to show high quality images. 

PSD: (Photoshop Document) 

PSD's is an image format that is very useful, this is because unlike most formats it can store additional information about the image such as the layers and effects that were used to create the image within Photoshop. Also, because Photoshop is widely used, the PSD format can be accessed through other forms of software from Adobe. One disadvantage to the PSD format is that it has a limit on dimensions and also file size, from 30000 pixels to 2GB. However, one solution to this is a larger version of the PDF format which allows an extended file size, and larger dimensions.

RAW

Raw image formats are the original files containing data directly from the camera etc, there is no processing inbetween to convert the Raw image into a standard file format such as a Jpeg. Because of this the Raw files contain all of the original information and are of a higher quality than other file formats. Raw files cannot be directly used but are useful in photography because you have more control over the final processed image.

One disadvantage to the file format is that the file size is considerably larger than other formats such as a Jpeg.

Exif: (Exchangeable Image File Format)

Exif was developed by the Japan Electronic Industries Development Association in 1998, and is used to store metadata within the original file format. This data can include the date, time and even model of the camera etc which can be very useful for storing the images as it keeps additional data which can the be used to adjust the image etc.

Tiff: (Tagged Image File Format)

Tiff was developed as a standard format for scanners in the 80’s, the original version could only handle two set values for each pixel being black or white, but as scanners developed so did the format meaning that today the TIFF format can support a high range of colours and detail. The format is widely supported due to it being a successful was to store image data,  however one main disadvantage to the format is that there is a file size limit of 4GB

PDF: (Portable document Format)

PDF was developed in the 1990’s as a way of sharing documents between different devices that may use different softwares and operating systems etc. The PDF contains the document, text, fonts, sizes etc and all additional information needed to display the image. One disadvantage of the PDF especially in the past is that due to the large file size the document did take a long time to download on slow connections and on slower systems the document did take a while to open and render. An advantage is that you can open PDF's in the web browser as well as on different systems etc.

PCX:(Personal Computer Exchange)

PCX was one of the first file formats to be used as an imaging standard, however it has been overtaken by more advanced formats such as JPEG, PNG etc. The format can hold a variety in the number of colours ranging from 16 to 16.7 million which also means there is a large variation in the quality. The format also works with a simple lossless compression rate, meaning very little data is lost when compressing the image. 



WebP 
WebP is a new file format being developed by Google, it was first announced in 2010 to be a replacement for most image formats such as the JEPG and PNG due to its matching image quality with a significant reduced file size for the image. This is very useful to modern standards as more images are shared on the web, meaning an image with a reduced file size and matching image quality web pages will be able to load much faster and the images can be transferred at a much higher rate. The file supports a lossless compression format and is also being developed to support animation, just like GIF's 

This is my pitch for my ident 

Ident analysis

This is one of the latest BBC One idents. It consists of a group of hippos swimming in a circular formation around the BBC One logo along with some rotating red lines. The ident starts with an eye-level shot with a hippo above water, the hippo then dives and the ident cuts to a shot looking up at the hippos swimming from below. There is also the BBC One watermark in the top left corner of the frame. The dominant colours are blue, red and white.
This ident would attract all types of audiences from all age ranges because it is not aimed at a select group of people unlike some other idents. The ident still features the distinctive theme of circles along with the bold BBC logo which makes this ident instantly recognisable.

This is one of ITV 1's idents, it is primarily a large group of people of all ages in a park having fun and blowing bubbles. The main colour from the ident is yellow, which fits in with the colours of the ITV logo which is overlayed in the ident. The colouring in the ident suggests that ITV is a very warm 'bubbly' place to be (backed up by the theme of bubbles in the ident) and that it is welcoming to a wide audience of all age ranges (shown by the people in the park). 

This is one of Animal Planet's idents, it is a 3D animated video of a group of penguins on a rotating icey landscape. As the figure rotates it reveals the Animal Planet logo on the wall of the ice figure. As the ident does have a 'cartoony' feel to it, it does suggest that the ident is aimed to attract younger audiences. This is beneficial as the channel could educate them about wildlife. 

BBC Ident

History of the BBC Logo

This is one of Cartoon Network's idents

Cartoon Network was launched in the UK on the 17th September 1993, primarily broadcasting animated programs aimed at children between the ages of 3-11. Although the channel is not gender orientated i personally would say that it does slightly appeal to boys more than girls. This is backed up by the ident with the use of aliens and robots which is something a young boy would be more interested in compared to a girl. The ident is also animated but professionally made which suggests that the majority of the programs will be animated and of a high quality. The dominant colours are black, white and red which are the main colours which the CN logo consists of, the checkerboard CN logo itself is very distinctive and is very bold and visual so people we instantly know what they are watching. 

Dave re-branding



                

There Will Be Blood Analysis.

                                                                                                                                                         

In this shot the camera is mainly tracking the character on the left (possibly to show his significance and higher status in this situation) however the character on the floor is kept in the frame. The camera is kept relatively still and the shots are very steady and smooth. The camera is also very level and at waste/chest height with the shot length being a long shot. There is no non-diagetic sound as there is no backing track etc, the only sounds are the dialogue and  the movement of the characters. The shot then cuts to another angle, maintaining the 180 degree rule.

This is more of an establishing shot combined with the first shot the audience can gather that they are located in a bowling alley. The camera is tracking forward giving an over the shoulder perspective. Again, the only sound is the diagetic sound of the dialogue and the sound of their movement. There is then some continuity editing as the movement of the ball is matched in the cut to the next shot. 

In this shot the camera is then tracking the character in the black suit, still maintaining the 180 degree rule the camera in the shots moves up and down the bowling alley creating a wide overview of the set while letting the audience focus of the main action. 

Later on in the clip, the bowling ball collides with a bucket of water on the floor which splashes the water into the air and on the position the camera is in. This creates the effect that the water is splashing towards the audience and makes them feel like they are part of the film. This was most likely done with CGI due to the difficulty of making the water splash in such a precise way and also to prevent damage to the camera. 

The character then walks into the foreground and the camera tracks backwards focusing on him as he progresses towards the other character shouting at him. 

In this shot the camera cuts to a shot where it is very close to the end of the bowling alley, it then tracks sideways following the movement of the character crawling across the floor. Again the only sound is the diagetic sound, this could emphasise the moment between the two characters so the audience can really focus on the importance of what they are saying as it may be a crucial part of the film.