Final Logos
Lock
This is my logo for the station Lock, from the name of the station I decided to give the logo a hardcore rock theme, I did this by using a dark brown colour scheme with lots of contrast and movement within the image. This creates a sense of energy and relates to the rock theme. I also incorporated an image of a lock into the text, this emphasizes the station's name and makes it more distinctive.
The target audience is also portrayed through the logo as the images and overall style of the logo suggests that the station is aimed at a slightly older target audience ranging from late teens to 40 year olds, also as the logo comes across as darker and dirty the logo may be interpreted to be aimed slightly more at a male audience.
I printed out the logo and received some feedback on it from other media students, "the tint and colour scheme works well and the lock and chain images suit the channel well, however the logo is missing the 'OWMusic' logo in the top compared to the others".
To improve this logo I would use some darker bold black shapes to create a jagged edge to the logo similar to a smashed window, I would also reduce the width of the logo and add the 'OWMusic' logo to the top so it fits with the other logos.
The target audience is also portrayed through the logo as the images and overall style of the logo suggests that the station is aimed at a slightly older target audience ranging from late teens to 40 year olds, also as the logo comes across as darker and dirty the logo may be interpreted to be aimed slightly more at a male audience.
I printed out the logo and received some feedback on it from other media students, "the tint and colour scheme works well and the lock and chain images suit the channel well, however the logo is missing the 'OWMusic' logo in the top compared to the others".
To improve this logo I would use some darker bold black shapes to create a jagged edge to the logo similar to a smashed window, I would also reduce the width of the logo and add the 'OWMusic' logo to the top so it fits with the other logos.
Pulse
This is my logo for the station Pulse, from the name of the station I decided to give this logo a more modern theme, I did this by using a wider variation in vibrant colours as well as keeping a black and white theme to give the logo a cleaner futuristic look. The negative halves of the logo show the contrast within the station, which relates to the different types of music that they will play.
The font and images work well together as they are consistent with the theme of a pulse and the mixture in colour and the feel of the logo would attract a target audience of both males and females from their mid-teens to late-twenties. This is effective as that age bracket are the ones who are most likely to enjoy the genres of music being played by the station.
I printed out the logo and received some feedback. "The colours around the side work well, the split sided skull looks good and works well with the headphones and it clearly represents the channel brand".
To improve this logo I would use a higher resolution image of the skull and also neaten up the bottom half of the image with the coloured flames around the neck to make the logo look more professional.
The font and images work well together as they are consistent with the theme of a pulse and the mixture in colour and the feel of the logo would attract a target audience of both males and females from their mid-teens to late-twenties. This is effective as that age bracket are the ones who are most likely to enjoy the genres of music being played by the station.
I printed out the logo and received some feedback. "The colours around the side work well, the split sided skull looks good and works well with the headphones and it clearly represents the channel brand".
To improve this logo I would use a higher resolution image of the skull and also neaten up the bottom half of the image with the coloured flames around the neck to make the logo look more professional.
VIP
This is my logo for the station VIP, from the name of the station I decided that it was modern yet professional and sophisticated. Because of this I used a dominantly black and white colour scheme and kept the logo relatively simple. Within the logo I used images that related the station to a nightclub, I then added some colourful waves and an RGB split to give the logo some vibrance.
The concept behind this logo was inspired by night-clubs so through the use of energetic images and bright vibrant colours the logo attracts a target audience of around 18-30 which is effective as they are the age of people who would enjoy to go out clubbing and listen to the types of music provided by the station.
I printed out the logo and received some feedback, "looks to a professional standard, the colours work well together along side the font. However, the fire in the background looks odd".
To improve on this logo I would remove the fire as it was suggested in my feedback, I would also reduce the height of the logo to remove the unnecessary empty spaces.
The concept behind this logo was inspired by night-clubs so through the use of energetic images and bright vibrant colours the logo attracts a target audience of around 18-30 which is effective as they are the age of people who would enjoy to go out clubbing and listen to the types of music provided by the station.
I printed out the logo and received some feedback, "looks to a professional standard, the colours work well together along side the font. However, the fire in the background looks odd".
To improve on this logo I would remove the fire as it was suggested in my feedback, I would also reduce the height of the logo to remove the unnecessary empty spaces.
Comparisons to professional work
After looking at other professional pieces of work such as the family of
logos for BBC Radio, I have noticed that the professional logos are much more
simplified and bolder than my logos. This makes them much bolder and
distinctive and clearer to look at making them more successful. Also, due to
their simplicity they only contain around two colours, this gives them a higher contrast and allows them to easily portray a distinctive message about the
type of radio station without being over-complicated.
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