Table with plans for research

Summary of production research

I carried out research primarily focusing on the costs of production of my music video. This allowed me to have greater preparation and consideration of the costs and their implications on my budget for the music video.

Summary of market research

For my market research I focused mainly on the views of other songs from similar artists on YouTube as this is where the music video will be viewed by the majority of people so it is useful being able to have an estimate for the amount of attention it will receive. I also looked at the different areas to advertise the music video, and which forms would be most appropriate to attract the target audience.

Summary of audience research

After carrying out my audience research through multiple research methods such as audience questionnaires and focus groups I found lots of useful information that assisted me in the production of my music video. The information I found includes the following.

Music video focus group

I carried out this focus group to find out some information about the audience and their expectations of certain music videos.

  

Collation of research

I have collated all of my previous research to give me an overview of all the information I will now need to take to produce my music video. This will allow me to oversee what I must ensure to be doing throughout the production and also allow me to refer back for extra pieces of information I may find beneficial when filming such as the expectations.

Production costs

After carrying out some research, I have found the equipment most suitable for the production of my music video. These are the prices I will need to consider in my budget for hiring equipment for the filming of my music video.

Nikon D3100 hire 1 day = £35

Nikon 28mm lense 1 day = £16

  

Vinten D7000 video tripod 1 day = £15

  

Memory Card = £10.30 

How People Access the Media

Advertising Placement

Competitor Analysis

I carried out a competitor analysis as part of my market research to find out information about current music videos, I looked at music videos within a similar genre and also one by the same artists, this gave me an enhanced understanding on the types of music videos that are popular within the genre so that I could implement some ideas and themes into my own music video. It also gave me a rough idea of how many views the music video will receive.

Audience Profile

I used this simple questionnaire to find out more information about the individuals who could potentially be watching this music video, this helped me gain an understanding on the sort of things that interest them and also the reasons why they like the genre. This will help me include different aspects of their interests into the music video itself.

Audience Survey

I conducted a survey to gather information about the different ways in which people watched music videos, this allowed me to find the best platform to put my music video on and also helped partially with advertising too.

The results of the survey showed that YouTube was the most popular method, followed by Music Channels and then Vimeo and VEVO were joint last as nobody used them to watch music videos.