Ident analysis

This is one of the latest BBC One idents. It consists of a group of hippos swimming in a circular formation around the BBC One logo along with some rotating red lines. The ident starts with an eye-level shot with a hippo above water, the hippo then dives and the ident cuts to a shot looking up at the hippos swimming from below. There is also the BBC One watermark in the top left corner of the frame. The dominant colours are blue, red and white.
This ident would attract all types of audiences from all age ranges because it is not aimed at a select group of people unlike some other idents. The ident still features the distinctive theme of circles along with the bold BBC logo which makes this ident instantly recognisable.

This is one of ITV 1's idents, it is primarily a large group of people of all ages in a park having fun and blowing bubbles. The main colour from the ident is yellow, which fits in with the colours of the ITV logo which is overlayed in the ident. The colouring in the ident suggests that ITV is a very warm 'bubbly' place to be (backed up by the theme of bubbles in the ident) and that it is welcoming to a wide audience of all age ranges (shown by the people in the park). 

This is one of Animal Planet's idents, it is a 3D animated video of a group of penguins on a rotating icey landscape. As the figure rotates it reveals the Animal Planet logo on the wall of the ice figure. As the ident does have a 'cartoony' feel to it, it does suggest that the ident is aimed to attract younger audiences. This is beneficial as the channel could educate them about wildlife.