Potential props

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 Chains would be needed to emphasise that the goths are slaved and that they have little power or control over the situation they are in. Old style chains to also relate to the time period

http://www.smkw.com/large/knife/DBHK708_open.jpg
Roman styled swords relates to time period and also shows who are the soldiers within the situation. Swords may be used for the execution of the son etc.

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Torches may be used to add to the ritualistic theme of the execution and also the sons being braught back

http://images.esellerpro.com/2152/I/386/93/lrgscalePMG_6513145jug-of-blood.jpg
fake blood may be needed for some scenes to help visualise the gory nature of some parts of the scene

Analysis of feedback

After receiving and collating all of the feedback I had gained through various methods I began to analyse it to gather an understanding of what parts of the video individuals thought worked well. But also to see what essential areas would need to be improved if I was going to make a music video again or improve the current version.

Research Collated

I collated all of the research based upon the feedback I received for my final music video.

Firstly I asked a group of individuals to watch the music video, I then carried out a focus group and asked them a few questions about it. This was useful as it gave them the oppertunity to fully qualitatively discuss their views on the video, as well as discuss between them their thoughts. 

  
 I then used a questionnaire to recieve further in-depth feedback on my music video.

 I also sent the YouTube link of the music video to multiple individuals allowing them to comment or message me their thoughts based upon it which was useful for gaining a greater perspective upon what areas could be improved.



Adam: Positive aspects of music video:

- Colours and theme of video were fitting to song i.e. the use of black and white being prominent throughout the video helped emphasise the theme of ‘smoke’ and also the use of colour later in the video
- Clever use of focussing in certain shots, especially in relation to the lyrics.
- Setting of video suited the genre of the song
- Unique shots were taken e.g. the worm wriggling around in the mud.
- Interesting use of first person perspectives
- Multiple uses of various special effects added to viewing experience

Negative aspects of the music video:

- Some of the lip syncing was not entirely in sync or clear
- Story behind the video is slightly confusing.
- More syncing could have been included e.g. percussion
- The big use of special of effects with Andy at the end of the video is slightly out of place and odd


Jamie: -A very well made and interesting video overall - the changing between shots matches the pace of the music and the use of special effects makes it captivating.
-The filter provides clarity between what's real and what's being dreamt, making it easy to follow


Carys: -great balance of cut away shots and non-cut away
- could've worked on better lip synching but again that's my fault sooooo
-like editing wise
-lots of methods of shots used
-it fits the eerieness of the song with all the effects and stuff
-especially as your editing n shots get more intense when the music does

Music video feedback

I sent a YouTube link of my final music video to a group of individuals, they then commented or sent me feedback based upon the video.



Adam: Positive aspects of music video:

- Colours and theme of video were fitting to song i.e. the use of black and white being prominent throughout the video helped emphasise the theme of ‘smoke’ and also the use of colour later in the video
- Clever use of focussing in certain shots, especially in relation to the lyrics.
- Setting of video suited the genre of the song
- Unique shots were taken e.g. the worm wriggling around in the mud.
- Interesting use of first person perspectives
- Multiple uses of various special effects added to viewing experience

Negative aspects of the music video:

- Some of the lip syncing was not entirely in sync or clear
- Story behind the video is slightly confusing.
- More syncing could have been included e.g. percussion
- The big use of special of effects with Andy at the end of the video is slightly out of place and odd



Marc: www - good use of effects
-good camera angles
-like the focus pulls
ebi - the lip syncing isn't really clear and looks a bit out of time



Joe: I liked the effects used in it it was cool man



Russ: That's pretty sweet dude, except get a tripod



Andy: Hi! I like the ways the shots cut, lip synced well, and the guys performance was stunning 10/10 overall



Carys: -great balance of cut away shots and non-cut away
- could've worked on better lip synching but again that's my fault sooooo
-like editing wise
-lots of methods of shots used
-it fits the eerieness of the song with all the effects and stuff
-especially as your editing n shots get more intense when the music does



Jamie: -A very well made and interesting video overall - the changing between shots matches the pace of the music and the use of special effects makes it captivating.
-The filter provides clarity between what's real and what's being dreamt, making it easy to follow

Questionnaire

I carried out a questionnaire to receive feedback for my music video, I handed it to individuals who were free at the time and asked them to complete it after watching the music video. Here are some of the results.

Note Cards

I produced note cards to assist me in my presentation.

Table with plans for research

Summary of production research

I carried out research primarily focusing on the costs of production of my music video. This allowed me to have greater preparation and consideration of the costs and their implications on my budget for the music video.

Summary of market research

For my market research I focused mainly on the views of other songs from similar artists on YouTube as this is where the music video will be viewed by the majority of people so it is useful being able to have an estimate for the amount of attention it will receive. I also looked at the different areas to advertise the music video, and which forms would be most appropriate to attract the target audience.

Summary of audience research

After carrying out my audience research through multiple research methods such as audience questionnaires and focus groups I found lots of useful information that assisted me in the production of my music video. The information I found includes the following.

Focus Group

 I carried out this focus group to receive some feedback on my final music video. 

Music video focus group

I carried out this focus group to find out some information about the audience and their expectations of certain music videos.

  

Music video concept

Music Video Idea 3

by 07delvesl

Music Video Styles

This is my Prezi for music video styles.

Using a Prop/Costume list

Having a clear list of all the props and costumes required for the music video allowed me to have a clear idea of budgeting for the music video, making any additional costs apparent. Also, having control over the costumes of the cast allowed me to make them visually represent the characters that they are trying to portray. For example, the actor who played the ghost character was wearing black and white clothes to emphasise the eerie mood that I wanted him to create.

Casting decisions

When it came to deciding my cast, I chose individuals based upon their individual capabilities and also their likeness to the role they needed to fulfill. The female character would need to be able to sing and also play guitar for the performance shots within the narrative. Due to this, I chose an individual who was able to fit these requirements. Also, I chose someone who visually represented the smoke-like character through the narrative. I also had to consider their availability during the filming of the music video, making sure that all members of the cast are available on the dates set for the filming schedule so that I will be able to keep up to date with the project. 

Using the location visit sheet

The location visit details allowed we to know exactly where I would be filming on each day, this meant that all members of the cast would be able to arrive to the location on time so that we could stick to a schedule and get all of the shots filmed on time. Also, having previous knowledge of the location enabled me to have a better idea of the arrangement of the cast within the set which benefited me as it meant that my storyboards were clearer and I could easily explain what I wanted to the cast members.

Using the risk assessment

By carrying out a risk assessment it allowed me to analayse all of the possible situations that could occur when filming in each of the chosen locations. It then further allowed me to take into consideration any precautions that would need to be carried out in the case of an accident. This will help on the day of filming to reduce the amount of possible health and safety issues but to also be able to respond to them appropriately to reduce the impact of any event.

Using the shooting schedule

A shooting schedule allowed  me to organise all cast members and get access to all of the equipment needed for the day of filming. This was very beneficial as it allowed me to more efficiently organise my time as everything needed can be prepared in advance. Having set dates allowed me to work towards multiple set deadlines giving me enough time to work on the post production side of the music video.

Using the proposal

The proposal was relatively useful as it acted almost as a summary for the project, outlining all of the individual tasks I would need to complete in order to produce the music video. This helped me see what I had already done and needed to do which gave me targets to work towards. This was beneficial as it gave me guidelines to work within to stick to the original project and also work efficiently in the time given.

Using Storyboards

Storyboards can be used were a useful tool in the production of my music video, they allowed me to visually represent my concepts for the music video in a chronological order which was useful when explaining my ideas to the cast so that they knew exactly what they were doing. Also, having a list of all shots needed for the music video with some additional information such as the shot types helped on the day of filming as we knew exactly what we were doing and could work efficiently to a schedule to film all of the shots in each individual area together to reduce the time needed to travel between each location.

Here is an example of a storyboard, as you can see I sketched out the individual shots to visually portray my ideas, I could additionally include extra information such as the shot type, and an explanation of whats happening within the shot such as the characters movement.

Storyboards

 

 

Rushes Log

Paper Edit

Collation of research

I have collated all of my previous research to give me an overview of all the information I will now need to take to produce my music video. This will allow me to oversee what I must ensure to be doing throughout the production and also allow me to refer back for extra pieces of information I may find beneficial when filming such as the expectations.

Production costs

After carrying out some research, I have found the equipment most suitable for the production of my music video. These are the prices I will need to consider in my budget for hiring equipment for the filming of my music video.

Nikon D3100 hire 1 day = £35

Nikon 28mm lense 1 day = £16

  

Vinten D7000 video tripod 1 day = £15

  

Memory Card = £10.30 

Music Video Research Article

How People Access the Media

Advertising Placement

Competitor Analysis

I carried out a competitor analysis as part of my market research to find out information about current music videos, I looked at music videos within a similar genre and also one by the same artists, this gave me an enhanced understanding on the types of music videos that are popular within the genre so that I could implement some ideas and themes into my own music video. It also gave me a rough idea of how many views the music video will receive.

Audience Profile

I used this simple questionnaire to find out more information about the individuals who could potentially be watching this music video, this helped me gain an understanding on the sort of things that interest them and also the reasons why they like the genre. This will help me include different aspects of their interests into the music video itself.

Audience Survey

I conducted a survey to gather information about the different ways in which people watched music videos, this allowed me to find the best platform to put my music video on and also helped partially with advertising too.

The results of the survey showed that YouTube was the most popular method, followed by Music Channels and then Vimeo and VEVO were joint last as nobody used them to watch music videos.

Research Presentation

Music video first draft

This is the first draft of my music video, I need to make multiple changes for the final version. For example, I will need to include the shots from the second day of filming to fill the majority of gaps within the edit and to also complete the narrative aspect of the video. Some parts of the original edit will also be moved to compensate for the new shots. An example of this is the opening shot looking down on Character 1's face which will be moved forwards within the song to make room for the shots to introduce the characters  into the music video while also clarifying the narrative by clearly distinguishing the two separate stages.

Vox Pops

I carried out a vox pops for my music video to receive additional feedback. 

Test Shots

On the day of filming some equipment was left in the frame of a performance shot, I did not initially notice this error and had no other opportunities to re-shoot as this was the last scheduled day of filming. To correct this I used Photoshop to recreate the area where the equipment was left, and then overlayed this onto the original footage so the performance shot was still useable with no visible equipment in the frame.

Final Music Video

This is the final version of my music video.

Filming Decisions

On the day of filming I had to consider multiple variables to fit each shot, this included the different locations for each shot and how the area and lighting will create different moods within the film. I also had to consider the shot types that I would be using as they will all have an impact on the overall portrayal of the individual characters. For example, the majority of shots based upon Character 1 are of a lower angle to emphasise her vulnerability in the dream world. 

Another aspect I had to consider on the day of filming was moving equipment between different locations, I had to make sure that the distances between each of the locations were not too large to prevent the crew and cast having to carry the props and equipment over large distances for long periods of time.

Titus Andronicus Evaluation Presentation

  

  

This is my presentation based upon our Titus Andronicus brief.

Editing Decisions

Due to my chosen song having a slow tempo I decided that the edit should fit that to ass emphasis to the rhythm of the song. Also, I decided to incorporate multiple special effects to maintain the viewers interest and attention in the music video while keeping to the conventions of the genre and also the persona of the artist.

For the edit, I used Adobe After Effects as it gave me greater control over the video and allowed me to carry out any effects I wanted to use while being able to maintain the continuity of the video.I used masking and keyframed warping effects to allow Character 2 to travel through the shot in a more mysterious way in the shot below. I also keyframed the scale of the composition to create the effect of the camera tracking forwards in the shot to give the shot some movement and energy.

One of the most edited shots is the one below, for this I rotoscoped Character 2 and then incorporated various particle overlays with a turbulant displace over them to create a smokey effect. I could then composite this back into an open shot. I keyframed the height of Character 2 and also the opacity of the expanding smoke, this made him appear like he was rising from the ground.

One of the more subtle effects was used to create a transition between two shots. The first shot seen on the left featured the camera tracking to the right of the tree, the second shot was a still establishing shot. By rotoscoping the area to the right of the tree and overlaying it ontop of the still shot it meant that as the camera tracked left to right it revealed the shot behind. I used the feather tool and also a blur to reduce the strength of the line between the two shots. I also motion tracked a fixed point on the first shot, I applied the tracking data to a null object and then linked the second shot to the null object, this meant that the second shot moved in the X and Y axis to match the camera movement from the first shot to give the overall transition a more natural look.