E4 Idents

In this ident there is a 3D model of the E4 logo in a 3D room with walls made from lots of cubes. The cubes are animated and moving in the walls to the beat of the music. The music has a fast beat and is like drum and bass. The E4 logo is also animated and gets bigger and smaller to the beat of the music. The logo is purple and the surrounding walls/blocks are grey. there is a watermark of the E4 logo in the top right corner of the frame.

The moving walls and logo suggest that the channel is very fun and active, the music playing is fast and upbeat which also represents this. Also, the colours are very bold and they grey background in contrast to the purple logo makes the logo stand out form the rest of the frame and make it a significant part of the ident. The way the logo shrinks down into nothing then grows again could represent how E4 are constantly bringing out new and outstanding content.

In this Channel 4 ident it shows the stereotypical yellow taxi driving through the city, the camera is tracking backwards following the car and as the camera moves the objects in the scene align to form the logo. The objects are all part of the city landscape such as sky scrapers and bridges. 

The fact that the objects suddenly align and the logo appears makes Channel 4 appear as a very unique channel, it shows that they put a lot of time and effort into making their idents and that they care about their audience and the content they broadcast to them. From the high quality standard of the ident you know that Channel 4 is very professional and that they will put time, money and effort into their programs.