VIP Logo progression
I decided that VIP was quite a stylish yet energetic and upbeat radio station, so I decided to keep the image and the colour scheme relatively simple. I used a bold clean font to clearly display the name of the radio station and created a crowd of people using silhouette images.
From the original logo above, I made the background darker and added some colour to different areas of the image but still maintaining the black and white throughout most of the image. I also added some flames to the background of the image to make the radio station seem more energetic.
This is the final image, the end result was effective due to it clearly portraying the type of radio station through the use of colors as well as the font an background images. The format used to save the image was a JPEG due to the high compatibility, this allows the image to be diversely used in a mixture of forms such as posters and letterheads for websites.
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