The Grid Ident
The main concept of my idea is the transformation of paper characters.
With the paper figures you can alter their shape and create a stop motion of the process making the object look like it can transform by itself. Also because it's made from paper you can be very creative with the colouring and relate it back to the name of the channel 'The Grid'.
This can be used to show that the channel is constantly creating new concepts and ideas and will always be fresh and new. The idea is simple enough to attract the younger end of the target audience, yet sophisticated enough to attract the older end of the target audience as well.
The bright bold colouring of the idents and props within it suggest to the target audience that the channel is very fun and enthusiastic and this would be representative of the programs the channel broadcasts.
The ident will have a relatively slow pace, as there will be very few cuts between shots and not much happening other than the initial animation.
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