Table with plans for research

Summary of production research

I carried out research primarily focusing on the costs of production of my music video. This allowed me to have greater preparation and consideration of the costs and their implications on my budget for the music video.

Summary of market research

For my market research I focused mainly on the views of other songs from similar artists on YouTube as this is where the music video will be viewed by the majority of people so it is useful being able to have an estimate for the amount of attention it will receive. I also looked at the different areas to advertise the music video, and which forms would be most appropriate to attract the target audience.

Summary of audience research

After carrying out my audience research through multiple research methods such as audience questionnaires and focus groups I found lots of useful information that assisted me in the production of my music video. The information I found includes the following.

Focus Group

 I carried out this focus group to receive some feedback on my final music video. 

Music video focus group

I carried out this focus group to find out some information about the audience and their expectations of certain music videos.

  

Music video concept